Mesothelioma TV Ads

Over the past month, while watching TV I’ve seen probably 25 commercials from three or four different law firms advertising their services for people suffering from Mesothelioma. After seeing a couple different commercials and not really knowing anything about Mesothelioma, or why anyone afflicted with it might need a lawyer, I decided to do a little bit of research.

Without getting into too much detail, Mesothelioma is a type of cancer which, in most cases, is brought about by long-term exposure to asbestos. Asbestos is a material that was used in brake pads, pipe insulation, drywall, and various other products before being essentially outlawed in the late 1980’s.

(Before I continue, please understand that I am not trying to make light of Mesothelioma in any way; I am merely using law firms’ advertisements as an example of niche marketing.)

Considering the number of people afflicted with Mesothelioma is very small in comparison to the amount of people watching TV at the time any of the law firm’s ads appear, one would think these firms have set themselves up to lose a lot of money. After all, getting a commercial played during prime-time TV certainly isn’t an inexpensive endeavor.

However, not only do these firms not lose money, but apparently they stand to make a small fortune on settlements and litigation.

In essence, what these law firms are doing is akin to what you or I might do for one of our niche sites. While our site likely will not appeal to everyone on the internet at any given moment, there are enough people out there who are looking for the information or product that we provide that it makes our site worthwhile and profitable.

So, these Mesothilioma lawyer ads are a perfect illustration of what I stated in a previous post: somewhere someone is looking for exactly what you have to offer.

Click here for more info on mesothelioma.