The other day, while trying to explain the purpose of The New Business Blog (yes, it does in fact have a purpose) to my friend, I was having a tough time coming up with a basic summary.
I talked about how I write about basic entrepreneurial issues like legal entities, business bank accounts, etc., but I also write about things that are pretty specific to online marketing, like social media and how to choose the right affiliate programs.
Invariably, I had to explain each referenced subtopic as well, which left both my friend and me frustrated and out of breath. At this point, my friend, who was tired of hearing me go on and on, said, Just give me your sites elevator speech.
An elevator speech is a quick 30 to 60 second summary of what it is your site or business is about. As youve already guessed, an elevator speech is what you would say to someone if you were riding an elevator with them.
Obviously, youre going to be talking in very high level terms here, so youll want to focus on the broad aspects of what your site or business does. If you start getting down into nitty-gritty of your site, youll very quickly find that your 30 second speech has turned into a three minute ramble.
After taking a minute to think, I came up with the following elevator speech for this site:
The New Business Blog is a website and resource for anyone interested in starting their own business, in particular, an internet based business. In my writings I cover basic entrepreneurial topics like how to legally start a business, but mostly focus on topics that are a little more relevant to online marketers, like how to get more targeted visitors to their websites, or how to convert that traffic into revenue for their business.
Whats your sites or business elevator speech? Leave it in the comment section below.
